The 2025 Ballon d’Or caused big controversy just days before the winner is named, after claims that an important figure took part in a questionable promotional campaign that shook both sport and media circles.
Fans around the world are waiting to see the new winner on 22 September. The race looks close between Paris Saint-Germain star Ousmane Dembélé and Barcelona’s young talent Lamine Yamal. But the build-up now doubts it after these sudden allegations.
The French forward helped his team win the Champions League and became one of the most vital players this season, which makes him the favourite to take the prize. On the other hand, his young rival struggled after Barcelona went out of the tournament early, which could hurt his chances.
2025 Ballon d’Or: Accusations of a Planned Promotional Campaign
Focus has suddenly shifted away from the pitch. An Australian content creator said that a marketing company offered him a role in a planned social media campaign to back the Paris star’s chances, asking him to post content aimed at his followers.
Neil Gardner, who has more than 170,000 followers on X, said he has a plan to post three weekly messages for a whole month. He explained that the goal was to improve the player’s image and raise his chances before the final voting for the 2025 Ballon d’Or.
Gardner even shared screenshots as proof of the offer he got, showing that the posts were already prepared. This action started a huge debate about efforts to sway public opinion and shape the image of the Ballon d’Or.
Divided Reactions
Fans and experts reacted in different ways, but most raised doubts about how fair the process really is. The award, meant to go only to the best sporting performances, now faces tough questions about whether outside promotion can affect it.
Gardner replied to the criticism with confidence. He said, “I know the risks. Maybe it was a poor choice for business, but I don’t regret it.” His words only pushed the story further and gave it an even more dramatic feel.
In the end, one big question stands: Will these claims damage the trust in the 2025 Ballon d’Or for fans and players, or will the ceremony go ahead without change?
